On January 6, Danny Hertzberg of The Jills Group spoke on a smart home tech panel at the annual Consumer Technology Association (CES) 2016 Conference, held in Las Vegas each year.
In more home showings today, real estate agents may need to show off a home’s “smart” features, including the ability to control lights, thermostats, and a home’s appliances from a smartphone, tablet, or central hub in the home. Smart home technology has grown drastically in recent years as the tech gets easier to use and more affordable. That has put real estate professionals at the forefront of showing off the technology to buyers.
Coldwell Banker Real Estate’s sponsored session,“Selling Smarter: Real Estate and The Smart Home”,featured both leading smart home companies such as Nest and Lutron and industry experts who highlighted how “smart” has become the next big trend in real estate.
As smart home tech catches on more rapidly, some agents are increasingly talking up the selling points of smart home features in their MLS listing descriptions and taking the time to highlight the features during home tours.
After all, it’s what a growing number of buyers say they want according to The Coldwell Banker Smart Home Marketplace Survey, released last week. Of more than 4,000 Americans polled, more than half of home owners — 54 percent — say they would purchase or install smart home products if they were selling their home and knew that doing so would make it sell faster. Smart home products drawing the most attention are centered on security (such as locks and alarm systems), temperature controls (thermostats and fans), lighting systems, and safety (including fire and carbon monoxide detectors and night lights).
“The Jetsons are here,” said Michael Smith, vice president of sales at Lutron Electronics, a leader in smart home lighting controls. “They are your next-door neighbors now.”
Danny Hertzberg provided the consumer perspective as well as explained market implications. “Smart home technology has become an aspect of differentiation,” Hertzberg said. “It’s one way to stand out when competing against similar properties. It’s important for agents to understand the technology because your clients most likely do. It’s your job to be able to explain how the smart home could make buyers’ lives easier.”
Read the Realtor.com article here.